HAPPY JACK // SWEDEN
Helena & Micke ~ Happy Jack
Located in Karlstad Sweden
WHAT’S THE STORY BEHIND THE NAME HAPPY JACK?
When you have children, everything revolves around them... so the name choice for the store was not a coincidence. Jack was born 2015 and became the start of our journey.
HOW DID YOU START YOUR COMPANY?
Helena also worked as a photographer and was very inspired by children's fashion and interior design in her photography. Our first son was born... one led to the other and we started offering a small assortment of clothes and toys in our studio. Then everything started to grew and we had the opportunity to move the store to larger premises in 2019. The range was expanded and the store grew.
WHO ARE THE PEOPLE BEHIND HAPPY JACK?
We are a family business, so our kids (Jack 6, Gus 3 and new baby, do date in march 2021) are a big part of our business. Sometimes it's just one of us in the store, sometimes the whole family is here fencing around!
WHAT DO YOU LIKE ABOUT KIDS FASHION?
We try to offer a varied range, something that should suit everyone but with a common denominator ... you are welcome to stand out and be original even as a child.
WHAT DO YOU LIKE ABOUT ODP?
ODP fits perfectly into our thinking about standing out. We like imaginative prints and original yet functional garments.
FUN FACT 1
Our sons are very different from each other ... Jack, cleans up and Gus tears down. They are probably reflected by their parents ... Micke keeps order and Helena has spontaneous, open and artistic thoughts, which in Micke's eyes sometimes can be perceived as messy. But, we complement each other nicely.
WHERE CAN WE FIND YOU?
Instagram and Facebook @HappyJack.se